Talent Gets You Started.
Structure Builds the Career.

Online tools and courses for working artists, taught from the buyer's side of the desk by a working gallery owner of eight-plus years.

Built by a working gallery owner of eight-plus years. Taught from the buyer's side of the desk. Not another artist-coach playbook.

From the Blog

Field notes on the business of a working art career.

Signature Course, Enrolling Soon

Built To Be Collected

The complete operating system for a working art career, delivered as a self-paced curriculum: Identity, Professional Structure, Visibility, Collector Development, and Scale.

  1. 01Identity
  2. 02Professional Structure
  3. 03Visibility
  4. 04Collector Development
  5. 05Scale

Professional Toolkit

The operational layer professional studios actually run on.

$5.95

COA Template

Professional Certificate of Authenticity template for your artwork sales.

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$19.95

Artist Resume Template

Professionally designed resume template tailored for artists and creatives.

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$39.95

Tiered Ladder Pricing Calculator

Calculate artwork pricing based on dimensions with this easy-to-use tiered pricing tool.

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$39.95

Art Inventory Tracker

Keep track of your artwork inventory, sales, and consignments in one organized spreadsheet.

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Structure Builds the Career.

Start with the free tools. Get on the list for the course. The system is the same one galleries already run on.

Academy: Art Business Courses

Art business courses taught by a gallery owner: pricing, positioning, documentation, and selling to collectors, built for working artists at any stage.

  • The Invisible Rules of the Art Market: Gallery owner Cassie Stone takes you behind the gallery desk to reveal the five unwritten rules collectors and galleries use to decide which artists they buy from.
  • Built To Be Collected: The full Artist Operating System in six modules. Pricing architecture, portfolio, documentation, collector development, visibility, and scale.